When we asked organizations to identify their priorities for talent acquisition investment, recruitment marketing was top of the list. Companies want solutions that can handle the top of the funnel or the pre-applicant workflow. It is not a new request. Companies didn’t just decide they needed a solution to attract, engage or nurture leads. They just didn’t have any good options in the past. Today, recruitment marketing is a critical component of any talent acquisition technology strategy.
The challenge most companies face is understanding what recruitment marketing is and how it can help drive overall recruitment success. Often referred to as the “pre-applicant platform”, recruitment marketing includes capabilities that maintain the employer brand, foster candidate relationships and enhance messaging and communication efforts. While recruitment marketing can transform a talent acquisition function, the real value is found in a solution that integrates and supports the overall talent acquisition strategy.
Next Tuesday, June 21, I will be presenting a webinar with Charlie Nelson at SmartRecruiters to discuss the power of recruitment marketing. Below are a few topics we plan to cover.
- The current state of Recruitment Marketing and the key drivers for investing in a technology partner;
- The role recruitment marketing plays in the current talent acquisition landscape;
- The key strategies to integrate recruitment marketing efforts with overall talent acquisition efforts;
- An action plan to help companies get the most value out of their recruitment marketing strategies and investments.
This topic has gained a lot of momentum over the past year and I hope you can join us and share your thoughts on this space.
