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New Research on Returning to Work: Safety, Childcare, Communication, and Recognition

The “return to work” conversations have left employees feeling vulnerable and concerned about their future. For most companies, questions about childcare, safety, and communication have not been answered. And, as the uncertainty continues, it is having a devastating impact on the employee experience.

Aptitude Research has launched a major study to look at how employers are supporting their workforce during this time and how employees are responding.

We found some significant gaps in what employers and employees had to say around:

  • Productivity: 85% of employees say they are working more during this pandemic, while nearly 50% of employers say that employees are working less.
  • Flexibility: Only 32% of employees are getting more flexibility during this time, even though 55% of employers state that they offer more flexibility.
  • Wellbeing: 62% of companies state that they are investing in employee wellbeing yet, 64% do not feel valued by their employer.

One thing that both employers and employees agree on is the amount of stress in the workforce. 71% of employees state that they are more stressed during this year, and 95% of employers agree. Employers need to rethink how they are supporting employees today, including communication, safety, and wellbeing. I am excited to share the first look at this research this Wednesday, July 15, at 2 pm EST.

Below are a few of the topics:

Employee Safety: Although 49% of employers say that employee safety is their top priority,  nearly 40% of employees do not feel safe returning. When asked what companies are doing to ensure safety, 58% are providing masks and protective equipment, and only 21% have redesigned their office spaces to provide a safer environment. Most companies are frequently communicating with employees about safety, but few are taking action.

Childcare/Homeschooling: Companies can’t talk about “returning to work” until they address the reality of “returning to school.” And, most families are still uncertain about the future of childcare. Employers do not typically address childcare issues, and most employees do not feel safe talking about their needs with their managers. In today’s environment, companies must think about how childcare impacts the employee experience. Currently, 1 in 3 employees do not feel comfortable talking about childcare, and only 11% of employers ask employees how to support their childcare needs.

Communication: One of the most basic strategies companies can use today is to communicate frequently with employees. Seventy-three (73%) of employees we surveyed said that the only communication they are receiving is email, and 60% said they would prefer other forms of communication. Companies need to rethink the tone, frequency, and method of communication.

Recognition: One of the most concerning findings from this research study is that 61% of employees do not feel recognized today, and 78% do not feel recognized by leadership. Employees work long hours, adjust to change and new technology, and sacrifice their health and time with family. Yet, most employees do not feel appreciated. 1 in 2 employees has not received any recognition since the pandemic started.

These topics impact employees both personally and professionally. I hope you will join us for this important conversation, and I am excited to share this latest research project with you.

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iCIMS INFLUENCE Event: Esurance Competes for Tech Talent

Last month, iCIMS hosted its first-ever combined customer and analyst event in Scottsdale, Arizona. It was an opportunity for influencers and talent acquisition leaders to share ideas, research, and opinions on everything related to talent acquisition and its impact on business outcomes. One of the topics discussed during the event was the increasing competition for tech talent. According to iCIMS’ Hiring Benchmarking report, companies only fill 6 out of 10 tech positions. And, it takes 50% longer to hire tech talent than any other positions.

Anyone who has followed iCIMS’ journey over the past two decades knows its commitment to helping organizations attract and recruit talent and the tech sector is no exception. One of its clients, Esurance, was at the event and its head of talent acquisition, Kristi Robinson, shared the challenges and success with competing for tech talent in the Bay area.

Esurance has 3,000 employees and is owned by AllState. Attracting talent is difficult since most candidates do not recognize it as a tech company. Its recruitment efforts are focused on data scientists, engineers, and digital specialists. In order to compete for tech talent and differentiate itself, it has invested in the following strategies:

Start with the Employer Value Proposition (EVP): Esurance put effort into defining and communicating its EVP to both employees and candidates by focusing on team, culture and community.

Focus on Campus: Esurance decided to focus on campus and internship programs to compete for tech talent. It was successful at making the candidate experience as simple as possible by leveraging event management solutions, capturing candidate information through QR codes, and engaging with candidates consistently. Its campus offer rate is 62%, acceptance rate is 88% and conversion rate is 54%- all above the NACE industry standards.

Go Mobile: Esurance was able to improve the mobile experience and the mobile apply process. In 2016, applications submitted through mobile were only 26% and in 2019, they reached 39%.

Improve Communication: The tech company leveraged TextRecruit to help improve candidate communication. The text open rate is now 99% compared to 7.3% for email and the text response rate is now 46% compared to 2.1% for email.

By streamlining the recruitment process and investing in these strategies, Esurance was able to improve the candidate experience by 36% year over year and decreased cost per hire by 41% year after year.

The challenge of attracting and recruiting tech talent impacts organizations in every industry today. As talent acquisition becomes more complex for organizations, investing in providers with deep domain expertise and solutions that help to improve the candidate experience is critical. The good news is that companies can invest in strategies that deliver results in a very short timeframe.

To echo iCIMS’ Chairman, Colin Daly, “Recruiting is not like the rest of HR. People are unique & special. Your recruiting platform to attract, engage & hire talent should be as well.”