Talent acquisition transformation has accelerated the demand for recruitment automation. According to Aptitude Research, 55% of companies are increasing their investment in recruitment automation this year. These companies recognize that automation can improve efficiency, lift the administrative burden, reduce costs, and enable data-driven decisions. When companies are struggling to “do more with less,” automation plays a critical role in the modern talent acquisition function’s success.
The past year’s events have forced talent acquisition leaders to rethink their strategies and embrace change to prepare for the future of work. Companies implemented remote recruiting models overnight, reduced time to fill, and engaged with candidates in new ways. Every organization has gone through some type of transformation, and talent acquisition leaders are in a unique position to help influence this change.
If 2020 was the year for reevaluating talent acquisition, then 2021 is the year for rebuilding it.
A recruitment marketing platform is a critical part of the modern talent acquisition technology stack. To compete for talent across industries, companies need a way to engage with individuals before they apply for a job. According to Aptitude Research, seventy-four percent (74%) of companies invest or plan to invest in pre-applicant capabilities this year.
The global pandemic (COVID-19) and the events of 2020 have dramatically changed the landscape of talent acquisition. Organizations have adapted and adjusted their priorities, processes, and budgets with limited resources. After years of building strategies and roadmaps, many talent acquisition leaders have been forced to reconsider these plans overnight.
Companies are increasing their investment in conversational AI to support talent acquisition efforts. According to Aptitude Research’s 2020 talent acquisition study, 38% of companies are using or are planning to use conversational AI solutions in 2020 compared to 7% in 2019. And, while many companies are currently pushing pause on other areas of talent acquisition technology, the increased focus on conversational AI remains steadfast. This uptick in conversational AI is driven by the need to improve how talent acquisition operates. But, the benefits of these solutions extend far beyond efficiency. Conversational AI is more than a chatbot. It enhances the human side of talent acquisition by offering candidates consistent communication, AI-powered workflows, and the information they need in real-time.
This research, based on data collected from February to May 2020, will help to clarify this market and include recommendations for companies interested in these solutions.
The demand for pre-assessments has never been greater. According to research from Aptitude Research, companies have steadily increased their investment in assessments over the past three years. As organizations face mounting pressure to compete for talent across industries and improve quality of hire, assessments enable organizations to make better decisions around talent and improve business outcomes. This report covers three main trends in assessments and features case studies from P&G and Comcast.
