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Aptitude Index Report Talent Acquisition Strategies

Talent Acquisition Systems (2021)

The Most Comprehensive Look at Talent Acquisition Tech. 

The Aptitude Index Report: Talent Acquisition Systems (2021) takes a comprehensive look at talent acquisition technology trends and solutions. Unlike other tools, this flagship report from Aptitude Research focuses on what really matters to you and what solutions might fit the unique hiring needs of your organization – enabling you to save time, money and ultimately make better technology decisions.

Our in-depth 2021 Index Report is now available. Register now to read about the latest TA trends and technology, and start mapping your path to a successful talent acquisition technology strategy.

The Aptitude Index Report does not rate or rank providers, but offers a high-level overview of the talent acquisition technology landscape to help companies determine what criteria to evaluate when selecting a solution and which providers might meet your needs. This year’s report profiles 13 vendors and in addition to our unique analyst insights, we highlight their key differentiators, strengths and weaknesses, and review their response to COVID-19 and diversity, equity and inclusion efforts.

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Talent Acquisition Technology

The State of Programmatic Job Advertising

Programmatic buying has changed the face of job advertising. It has helped companies save costs, streamline job advertising, target the right candidates and maximize ROI. Once companies move to a programmatic job advertising model, they are unlikely to go back to their previous manual processes.

This study found that companies using programmatic job advertising are two times more likely to improve time to fill and three times more likely to improve the quality of their sources. Yet, most employers are still unclear as to what programmatic job advertising is and how it can provide value to their talent acquisition and recruitment efforts.

This report, based on data collected in January and February 2021, is a guide for any company interested in exploring programmatic job advertising to reduce their spend and increase performance on their job campaigns. It uncovers programmatic job advertising myths, the strategies companies are using, and the impact on marketing and talent acquisition efforts.

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Talent Analytics

Redefining Success: Talent Analytics for the Future

Like many things, talent acquisition strategies have changed in response to the events of 2020.

According to Aptitude Research, 62% of companies are still hiring even if their focus has shifted.

Talent acquisition and HR leaders are reevaluating processes, technology and analytics to prepare for the next year. What worked in 2019 will no longer work today, and companies must build a deeper understanding of what drives success and performance. They need a more robust approach that harnesses the power of provable, scientific data. Currently, only one in three companies are using performance data in their recruitment decisions, and on and one in two companies do not trust their data sources. Thoughtful collection and skillful management of data is the bedrock of strategic talent analytics and successful hiring outcomes.

The latest report from Aptitude Research is based on research collected during the last quarter of 2020 and looks at how companies are redefining success, rethinking analytics, and preparing for the future.

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Automation & AI

Automation with Humanity: Putting the Candidate First

Talent acquisition transformation has accelerated the demand for recruitment automation. According to Aptitude Research, 55% of companies are increasing their investment in recruitment automation this year. These companies recognize that automation can improve efficiency, lift the administrative burden, reduce costs, and enable data-driven decisions. When companies are struggling to “do more with less,” automation plays a critical role in the modern talent acquisition function’s success. 

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Talent Acquisition Technology

The Foundation of Talent Acquisition: Back to the Basics with Integration, Data Management, and Automation

The past year’s events have forced talent acquisition leaders to rethink their strategies and embrace change to prepare for the future of work. Companies implemented remote recruiting models overnight, reduced time to fill, and engaged with candidates in new ways. Every organization has gone through some type of transformation, and talent acquisition leaders are in a unique position to help influence this change.

If 2020 was the year for reevaluating talent acquisition, then 2021 is the year for rebuilding it. 

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Recruitment Marketing

Building the Business Case for a Recruitment Marketing Platform

A recruitment marketing platform is a critical part of the modern talent acquisition technology stack. To compete for talent across industries, companies need a way to engage with individuals before they apply for a job. According to Aptitude Research, seventy-four percent (74%) of companies invest or plan to invest in pre-applicant capabilities this year.

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Talent Acquisition Strategies

Transforming Talent Acquisition for the Future

The global pandemic (COVID-19) and the events of 2020 have dramatically changed the landscape of talent acquisition. Organizations have adapted and adjusted their priorities, processes, and budgets with limited resources. After years of building strategies and roadmaps, many talent acquisition leaders have been forced to reconsider these plans overnight.

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Automation & AI

Conversational AI and the Future of Hiring: Humans, Technology and How They Work Together

Companies are increasing their investment in conversational AI to support talent acquisition efforts. According to Aptitude Researchs 2020 talent acquisition study, 38% of companies are using or are planning to use conversational AI solutions in 2020 compared to 7% in 2019. And, while many companies are currently pushing pause on other areas of talent acquisition technology, the increased focus on conversational AI remains steadfast. This uptick in conversational AI is driven by the need to improve how talent acquisition operates. But, the benefits of these solutions extend far beyond efficiency. Conversational AI is more than a chatbot. It enhances the human side of talent acquisition by offering candidates consistent communication, AI-powered workflows, and the information they need in real-time.

This research, based on data collected from February to May 2020, will help to clarify this market and include recommendations for companies interested in these solutions.

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Assessments

The Future of Pre-hire Assessments

The demand for pre-assessments has never been greater. According to research from Aptitude Research, companies have steadily increased their investment in assessments over the past three years. As organizations face mounting pressure to compete for talent across industries and improve quality of hire, assessments enable organizations to make better decisions around talent and improve business outcomes. This report covers three main trends in assessments and features case studies from P&G and Comcast.

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Talent Acquisition Technology

Talent Acquisition Buyer’s Guide

This report is the definitive guide for small to mid-sized (SMB) companies looking to invest in more effective talent acquisition solutions. It serves as a resource for organizations interested in learning more about the trends impacting talent acquisition technology and the requirements critical to making decisions. The talent acquisition technology market has shifted to become more strategic, and providers are changing the way they sell and deliver solutions.