The Rise of Text Recruitment and the Business Impact

Candidate communication requires a better experience and improved efficiency. Companies that rely on emails or traditional forms of communication are failing to attract quality talent and losing candidates in the process. Text-based recruitment provides an immediate ROI for companies looking to improve how they attract, recruit and hire talent. It improves response times, engagement metrics, and the overall experience of both candidates and recruiters. Companies looking to leverage text in their talent acquisition strategies should consider:

  • Using a platform that can help to track engagement and effectiveness of communication while providing more consistency and standards for recruiters and hiring managers.
  • Measuring the impact of text on their overall talent acquisition efforts from recruitment marketing to onboarding
  • Extending communication to the employee experience and considering performance management, internal mobility, and benefits administration

The Imperfect Storm: How Skills Are Transforming Talent Strategies and the Future of Work

Skills are the currency for the future of work.  Skills provide a roadmap for the future and a bridge between talent acquisition and talent management. A skills-based approach can help connect talent with the right opportunities, personalize experiences, and get insights into the capabilities of the workforce.

The benefits of a skills-based approach are clear. Employers benefit from improved efficiency and stronger talent pools, while individuals benefit from greater opportunities to control their career paths. Our research found that companies that invest in skills development are twice as likely to improve retention, 34% more likely to improve quality of hire, and 28% more likely to improve DEI initiatives.

Yet, companies are hesitant to build a skills-based approach, and lack of ownership and confusion around how technology fits in have added to this uncertainty. This report looks at how a focus on skills is reshaping talent strategies and answers the following:

  • What is driving the focus on skills today?
  • How has the use of skills evolved over the past few years?
  • How do talent marketplaces foster skills development? 
  • How can a skills-based approach improve internal mobility?
  • How does a skills-based approach to talent acquisition positively impact the overall business?

Key Trends in Interviewing: It’s Time to Fix What’s Broken

The interviewing process for many companies is inconsistent, impersonal, and filled with bias. In fact, 50% of companies have lost quality candidates due to a poor interviewing process. And while the virtual interviewing platforms that surfaced out of necessity during the pandemic are still in use, video fatigue is setting in from both recruiters and candidates.

Interviewing is one of the most critical areas of talent acquisition and companies are finally rethinking their strategies amid the growing talent shortage, new work environments, and increasing business and economic pressures. Companies are looking to fix broken processes – 36% identified interviewing as a top priority for 2022 and 52% are accelerating their investment in interviewing technology.

This report looks at the challenges, strategies, and technologies that impact interviewing today and examines:

  • Why companies should care about interviewing
  • Effective interviewing strategies
  • How companies can measure the ROI of the interview process
  • What candidates expect around the interview
  • How technology can provide a better interview experience for all

Human-Centered Work: Putting the Employee First

The labor shortage, Great Resignation, societal events and the pandemic’s impact on the workplace have created a shift – today’s market has become employee-driven. According to our research, companies have responded by increasing their focus on employee experience. In fact, one in three companies have increased their spend on the employee experience and 47% are investing in new solutions to support these objectives. 

Yet despite this increased investment, many companies are still falling short. Instead of acknowledging the employee perspective and the cultural changes that need to happen, they are taking a one-size-fits-all approach and treating employees like transactions instead of humans. Companies need to rethink their approach to talent and focus on the individual – building more meaningful relationships and providing an experience that is rooted in inclusivity, humanity, dignity and trust. 

This report explores the following:

  • Today’s top workforce priorities and the factors driving the need for human-centered work
  • The disconnect between the employee and employer experiences
  • The role humanity plays in company culture and the pillars of human-centered work
  • Strategies companies should consider across the employee lifecycle
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Uncategorized

2022 Talent Acquisition Technology Buyer’s Guide

The talent acquisition technology landscape has shifted over the past year. The labor shortage, the Great Resignation, and remote work have accelerated the demand for technology. And, companies have new providers, categories, and products to consider when attracting, recruiting, and developing talent. 

According to Aptitude Research, 73% of companies are increasing their investment in talent acquisition technology in 2022. This guide will help buyers make the best technology decisions based on their needs.

The Aptitude Research Talent Acquisition Buyer’s Guide from 2019 focused on the SMB market and The Talent Acquisition Buyer’s Guide from 2021 focused on the Enterprise market. This year’s edition is designed for companies of all sizes and provides a more complete view of the talent acquisition technology landscape. 

New additions to this year’s guide include: 

  • A look at how companies are reducing bias through technology and questions to ask providers
  • An overview of the role AI plays across all of talent acquisition
  • A look at the impact of internal mobility on the modern TA tech stack
  • Key trends in sourcing and the balance of humans and technology

The State of Internal Mobility

When hiring slows down or turnover spikes, internal mobility often becomes the go-to strategy. In fact, our research shows that 70% of companies have increased their investment in internal mobility over the past year.

But internal mobility should not just be a quick fix during uncertain times. It should be a strategic, long-term priority for any company looking to better recruit, engage, and retain talent. Unfortunately, many internal mobility programs are difficult to implement and often fail before they begin. Companies tend to turn to technology without fixing process or cultural challenges first. 

Based on data collected in 2021 and 2022, this report will help companies adjust their responsibilities, strategies, and technology adoption to support internal mobility efforts. It will explore the following:

  • The key drivers for investing in internal mobility and how it has changed over the past year
  • The internal mobility challenges facing companies today 
  • The harm in treating internal candidates the same as external
  • What roles technology plays in improving internal mobility initiatives
  • What strategies companies should consider to improve internal hiring efforts
Categories
Recruitment Marketing Talent Acquisition Strategies Talent Acquisition Technology

The State of Campus Recruiting

As companies prepare for the future of their workforce, they must look closely at their early talent and campus recruiting programs. New strategies and solutions – including DEI, events management, candidate engagement, and employer branding – need to be thoughtfully considered. Technology and automation play a critical role in enabling this transformation.

But with campus recruiting including a mix of in-person and virtual events for the foreseeable future, traditional recruitment solutions are not enough. They don’t support the modern campus recruiting function and lack many of the key capabilities needed to effectively identify, attract, and recruit today’s early talent. It is not surprising that 65% of companies are planning to increase their investment in campus recruiting technology this year.

Based on data collected in late 2021 and early 2022, this report will help companies at any stage of their early talent journey. It will explore the following:

  • The current state of early talent and campus recruiting (and top priorities)
  • What actions companies can take to prepare for the future
  • The impact campus recruiting has on the candidate and the recruiter experiences
  • Which technologies companies should consider to help with the above



The Power of AI in Talent Acquisition

Our research shows that 63% of companies are investing or planning to invest in AI solutions in 2022 (up from 42% in 2020). AI has changed the way work gets done, and the labor shortage, recruiter turnover, and remote work have further accelerated the demand for AI in talent acquisition. 

The talent acquisition benefits of AI extend beyond just efficiency and process improvements. When used correctly, AI impacts quality of hire, diversity, equity, and inclusion (DEI) efforts, and overall candidate and recruiter experiences. AI can also bring humanity to talent acquisition and offer a support system for companies looking for smarter ways to attract, recruit, and hire talent. 

But, AI is still misunderstood and TA buyers are unclear about how to navigate the changing landscape. Based on data collected in early 2022, this report will explore the following:

  • The current state of AI in talent acquisition 
  • The challenges and misconceptions with AI in TA
  • Insights on the impact of AI and importance of ethics
  • Recommendations for companies at any stage of their AI journey

Data-Driven Hiring: Improving Quality and Reducing Bias

Hiring is one of the most critical – and most neglected – areas of talent acquisition. Over the past few years, companies have invested significantly in recruitment marketing, sourcing, and ATS solutions to attract talent, but often ignore what needs to happen after a candidate applies for a position. As a result, 57% don’t have the data they need to make the right hiring decisions, and one in four companies will not reach their hiring goals.

Yet companies are still facing intense pressure to fill positions in a short period of time. There is light at the end of the tunnel – our research shows that one in three companies plan to increase their investment in hiring technology (interview, screening, and assessment). They recognize that they need a consistent process and quality data to gain deeper insights on candidates and make smarter, confident, and bias-free talent decisions. 

This report is meant to aid in that process and explores the following:

  • The current state of hiring, including top challenges, key priorities and technology 
  • How talent measurement fits into the future of hiring
  • Ways to define a talent measurement framework and streamline solutions
  • Keys to understanding candidate insights to make better hires
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Uncategorized

Talent Acquisition Technology and the Modern Recruiter

In talent acquisition, the pace of change has accelerated. Companies are facing new pressures, new priorities, and new challenges when attracting and recruiting talent. With a significant labor shortage and The Great Resignation, talent acquisition is more complex than it has ever been. But, as companies rush to transform with new technology, many have lost sight of the people doing the actual work – their recruiters.

The increased focus and investment in talent acquisition must include the recruiter. It’s critical that companies carefully consider strategies and technologies that will directly impact their recruiting teams, yet they are too often overlooked in the decision making process. Fifty-eight percent (58%) of recruiters do not believe that leadership understands their role in the organization. As a result, recruiters are feeling overworked and one in three are exploring new opportunities. 

The report will explore the following:

  • The disconnect between how leadership, IT, and recruiters view talent acquisition and the value of technology
  • How companies can better understand the role of the recruiter 
  • How companies can implement solutions that will drive success and improve the recruiter experience