Aptitude Research Partner’s is excited to launch our Employee Communications research focused on strategies for building stronger relationships between employees and employers and driving business success. Please click on the link below to download the Executive Summary of the report.
ARP Employee Communications Exec Sum
Employee communication is the most critical job of the modern HR professional and too often, the most overlooked. Any workforce challenge can be linked to poor communication including engagement, retention, productivity and performance. When employees do not receive the information they need to do their jobs, they are more likely to underperform and to leave. Although 96% of companies recognize that stronger communication drives business results, most employee communication is ineffective and inconsistent. In fact, only 47% of employees read their communication messages.
This report based on data collected in February 2016 will explore the need for strategic communication, the changes in today’s workforce and the role of technology in driving business outcomes
Author
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Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency. Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition Conference, Unleash, GDS International’s HCM Summit, and HRO Today. In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).
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