Category: Uncategorized
HiredScore and Workday: A Lightning Rod Moment for Talent Technology
Yesterday, Workday announced the acquisition of HiredScore. It’s the biggest news since Oracle announced its acquisition of Taleo, and marks a new era of talent
What the Heck Happened to Recruitment During COVID-19?
On this episode of Transformation Realness, I’m talking with Hung Lee, editor of leading industry newsletter Recruiting Brainfood. We’re taking a look at the chaotic
HRTech Recap: Key Trends and Leading Providers
This year’s HR Technology Conference did not disappoint. Last week’s event brought new energy and meaning to an industry that had been disconnected for far
How Integration Impacts the Employee Experience
According to Aptitude Research, 72% of companies are increasing their investment in employee experience technology next year. These solutions include everything from wellbeing to mental
Gratitude: The Power of Employee Recognition
In research we conducted last year, only 1 in 2 employees had received any recognition from their employer since the pandemic started. Fast forward a
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Improving the Employee Experience through Corporate Social Responsibility
I recently shared new research on how companies can improve the employee experience with Corporate Social Responsibility (CSR). CSR is the policies and practices that
Jobvite Acquires Talentegy: Improving the Candidate Experience Through Analytics
This week, Jobvite announced the acquisition of Talentegy, a leading talent analytics platform designed to help companies improve the candidate and employee experience. This announcement
New Research: Conversational AI in Talent Acquisition
One of the biggest changes in talent acquisition technology over the past year has been the uptick in conversational AI. Companies are looking for better
Recommendations for Recruiting Remotely
This week I joined Stacey Schmidt at Pegasystems and Andre Boulais at Jobvite to talk about recruiting in a remote world. Companies are rethinking their
Madeline Laurano
Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency.
Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, Unleash, GDS International’s HCM Summit, and HRO Today.
In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).
