Category: Talent Acquisition Strategies
Six Strategies for Improving Recruitment Marketing
Recruitment marketing is one of the fastest growing areas of HR technology with nearly 70% of enterprise companies investing in some capabilities. It is a
Measuring the Effectiveness of Campus Recruiting: Four Strategies for Success
Campus recruiting is not a new phenomenon. It has long been viewed as a critical part of talent acquisition for companies both big and small.
New Research on Recruitment Marketing: The Aptitude Index Report
Last year we started our research and analysis of the recruitment marketing space. To be honest, I wasn’t sure what to expect. The market is
New Research on the Talent Acquisition Market: The Aptitude Index Report
If you read Mollie’s blog post on Monday, you can probably sense that we are very excited to announce the launch of the Aptitude Index
Stop Being So Fancy
Talent acquisition is incredibly complex. Recruiters are facing new responsibilities, new pressures and new challenges. But what surprises me is that many of the talent
Raytheon: Improving the Candidate Experience through Better Communication
As customers, we want to feel important. We expect a customer experience that is personal, simple and human. Fortunately, most companies are committed to meeting
I Can’t Even: HR Trends We Are Over
At the start of each year, HR Trends are hard to ignore. Everyone has an opinion. Everyone has a message. Everyone has an idea of
Recruitment Marketing: It’s Time to Start Paying Attention
If you thought recruitment marketing was just a passing trend, you might want to think again. Companies are restructuring their talent acquisition functions and investing
A New Year, A New Survey, A New Conversation
If you follow the HCM space, you may have noticed that everyone seems to say and write about the same stuff. We all talk about
Applicant Tracking Systems: You’ve Come a Long Way Baby
I started studying the Applicant Tracking Systems (ATS) market twelve years ago. At that time, there were only ten providers worth talking about and very
Madeline Laurano
Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency.
Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, Unleash, GDS International’s HCM Summit, and HRO Today.
In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).
