Category: Talent Acquisition Strategies
Conversational AI: Transforming Talent Acquisition
In 2008, Jerome Ternynck announced the launch of a new ATS, SmartRecruiters. He shared his vision for the next era of talent acquisition technology and best-of-breed ATS providers. And, people were interested (including me). Jerome’s last company, Mr. Ted, was a leading ATS acquired by Stepstone, and Jerome was a well-loved expert with a strong reputation in TA tech.
Global TA Day: A Love Letter to Recruiters
It is Global TA Day and we are posting a series of blogs on all things TA. This blog focuses on the recruiter experience.
Marketing Automation and CRM: Understanding the Difference in Talent Acquisition
We are starting to conduct demos and interviews for our Recruitment Marketing Platform/CRM Index report publishing this fall. Last week, someone asked me if the greatest challenge is the lack of adoption from employers or the lack of capabilities from providers.
SmartRecruiters: The Next TA Tech Unicorn
In 2008, Jerome Ternynck announced the launch of a new ATS, SmartRecruiters. He shared his vision for the next era of talent acquisition technology and best-of-breed ATS providers. And, people were interested (including me). Jerome’s last company, Mr. Ted, was a leading ATS acquired by Stepstone, and Jerome was a well-loved expert with a strong reputation in TA tech.
Yello and WayUp Merger: A New Look at Early Talent
Yesterday, Yello and WayUp announced a merger to strengthen their early talent and campus recruiting capabilities. Early talent programs have experienced tremendous change and transformation over the past year. Companies have faced new pressures with moving to virtual events, limited student engagement, disparate systems, and a lack of data and insights. Additionally, DEI is a priority for companies and requires a more focused and targeted approach involving the right schools and student communities. Technology plays a critical role in helping companies prepare for the future of their early talent programs.
Eightfold AI: What’s Next?
Yesterday, Eightfold AI announced a $220M Series E funding doubling its valuation to over $2B. This Series E funding round is led by SoftBank Vision Fund 2 and includes investors from previous rounds, including General Catalyst, Capital One Ventures, Foundation Capital, IVP, and Lightspeed Venture Partners. Total funding raised to date by Eightfold AI is more than $410M, with more than $350M coming in the last several months.
It is a Good Time to Be in TA Tech: Investments, Acquisitions, and Conversational AI
Since we last published the Aptitude Talent Acquisition Index Report last month, providers have taken more investment from venture capital and private equity firms, increased
New Research: Exceptional Experiences in Talent Acquisition
Experiences define and shape our economy. Consumers are more likely to make additional purchases, refer friends, and remain loyal to a brand when they have
Ethical AI: What TA Leaders Need to Know
It’s hard to find a conversation in TA tech that does not include AI matching. ATS providers are enhancing their capabilities to connect jobs to
Talent Analytics Part 2: Efficiency
Today, I am joining Eric Sydell, EVP of Innovation at Modern Hire, on a webinar to discuss our latest research on talent analytics. We will
Madeline Laurano
Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency.
Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, Unleash, GDS International’s HCM Summit, and HRO Today.
In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).
