Category: Blog
Case Study: Iceland Uses Automation to Improve the Candidate Experience
Earlier this year, we published a report on candidate-first automation and the importance of trust, feedback, connection, and inclusivity. For most companies, the value of
Talent Analytics Part 1: Candidate Experience
We published our latest research today, Redefining Success: Talent Analytics for the Future, sponsored by Modern Hire. Talent analytics is not a new topic in
Workday Acquires Peakon: Employee Experience Matters
Yesterday, Workday announced plans to acquire Peakon, an employee engagement provider, in an all-cash deal worth $700 million. Peakon is an employee engagement survey platform
Talent Acquisition Trifecta: Looking Beyond the ATS
The Talent Acquisition Technology Landscape has become crowded, complicated, and overwhelming. With thousands of providers in the market and new categories that seem to emerge
HireVue Acquires AllyO: A New Look at Conversational AI
Companies are increasing their investment in conversational AI for talent acquisition. In research we conducted earlier this year, 36% of companies invest or plan to
Jobvite Acquires Talentegy: Improving the Candidate Experience Through Analytics
This week, Jobvite announced the acquisition of Talentegy, a leading talent analytics platform designed to help companies improve the candidate and employee experience. This announcement
Modern Hire Acquires Sonru and Expands Its Global Reach
Modern Hire announced the acquisition of Sonru, a global video interview provider based in Ireland. This acquisition further demonstrates Modern Hire’s commitment to improving talent
New Research on Returning to Work: Safety, Childcare, Communication, and Recognition
The “return to work” conversations have left employees feeling vulnerable and concerned about their future. For most companies, questions about childcare, safety, and communication have
New Research: Conversational AI in Talent Acquisition
One of the biggest changes in talent acquisition technology over the past year has been the uptick in conversational AI. Companies are looking for better
Recommendations for Recruiting Remotely
This week I joined Stacey Schmidt at Pegasystems and Andre Boulais at Jobvite to talk about recruiting in a remote world. Companies are rethinking their
Madeline Laurano
Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency.
Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, Unleash, GDS International’s HCM Summit, and HRO Today.
In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).
