Category: Blog
2022 Talent Trends: Care and Humanity
If 2021 was the year of rethinking the approach to talent, 2022 is the year for rebuilding it. Companies are facing intense pressure to both
How Integration Impacts the Employee Experience
According to Aptitude Research, 72% of companies are increasing their investment in employee experience technology next year. These solutions include everything from wellbeing to mental
Gratitude: The Power of Employee Recognition
In research we conducted last year, only 1 in 2 employees had received any recognition from their employer since the pandemic started. Fast forward a
The Future of Talent Analytics: New Research
This blog includes new research on the future of talent analytics.
HR Technology Conference: Key Trends and Providers to Watch
HR Technology Conference 2021 Review.
New Research: The State of Recruitment Marketing
I am excited about our latest research report with Human Capital Institute (HCI) on Recruitment Marketing.
Conversational AI: Transforming Talent Acquisition
In 2008, Jerome Ternynck announced the launch of a new ATS, SmartRecruiters. He shared his vision for the next era of talent acquisition technology and best-of-breed ATS providers. And, people were interested (including me). Jerome’s last company, Mr. Ted, was a leading ATS acquired by Stepstone, and Jerome was a well-loved expert with a strong reputation in TA tech.
Global TA Day: A Love Letter to Recruiters
It is Global TA Day and we are posting a series of blogs on all things TA. This blog focuses on the recruiter experience.
Marketing Automation and CRM: Understanding the Difference in Talent Acquisition
We are starting to conduct demos and interviews for our Recruitment Marketing Platform/CRM Index report publishing this fall. Last week, someone asked me if the greatest challenge is the lack of adoption from employers or the lack of capabilities from providers.
SmartRecruiters: The Next TA Tech Unicorn
In 2008, Jerome Ternynck announced the launch of a new ATS, SmartRecruiters. He shared his vision for the next era of talent acquisition technology and best-of-breed ATS providers. And, people were interested (including me). Jerome’s last company, Mr. Ted, was a leading ATS acquired by Stepstone, and Jerome was a well-loved expert with a strong reputation in TA tech.
Madeline Laurano
Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency.
Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, Unleash, GDS International’s HCM Summit, and HRO Today.
In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).
