Category: Blog
2023 HR Technology Trends and Predictions
Predictions are tricky. It is hard to look at the next 12 months and make assumptions about trends when the future seems uncertain. But, through
Tech Hiring Trends and Insights
We posted this guest blog with our friends at Relode this week. The next year will be critical for tech employers looking to attract and
New Research: Key Recruitment Challenges in Healthcare
The labor shortage and global pandemic have increased the pressure on recruitment in healthcare with no signs of slowing down. While other industries are preparing
iCIMS Acquires SkillSurvey: The Evolution of Digital Reference Checking
This week iCIMS announced the acquisition of SkillSurvey, a digital reference checking provider with over 2000 customers (many in healthcare). I met SkillSurvey and CEO
New Research: Evolution of TA Tech
The talent acquisition technology landscape has shifted significantly with new providers and categories entering the market and AI seems to be the common denominator. Companies
HRTech Recap: Key Trends and Leading Providers
This year’s HR Technology Conference did not disappoint. Last week’s event brought new energy and meaning to an industry that had been disconnected for far
Strategies for Improving Candidate Communication
Every candidate deserves a fair, consistent, and human experience. Candidates want to know that they are being considered for a role, and they want to
Countdown to HRTech: Recruitment Marketing and CRM
The last trend I will share in this countdown to the HR Technology Conference focuses on CRM and recruitment marketing. CRM is one of the
Countdown to HRTech: Internal Mobility
Internal mobility is the next topic for my blog series in the Countdown to the HR Technology Conference. Internal mobility is a strategic priority for
Countdown to HRTech: Acquisitions
The TA tech market is not slowing down even during the dog days of summer. My latest blog in the countdown to #HRTechConf focuses on
Madeline Laurano
Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency.
Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, Unleash, GDS International’s HCM Summit, and HRO Today.
In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).
