Category: Blog
Key Takeaways from HRTech: Unlocking the Future
It’s been over a week since the HR Technology Conference, and I am still processing the innovation and energy from this year’s event. The expo
A Bold New Era for ADP
Fall is officially here, and I couldn’t be more excited. Not only because I’m more into spooky witch girl autumn than hot girl summer… As
Global TA Day: Recognizing the Recruiter Experience
If you are into HRTech or TATech, you got the memo that today is Global TA Day. I just asked ChatGPT, ‘What is Global TA
New Research: The New Era of Internal Mobility
The past three years accelerated the demand for internal mobility solutions. The movement of talent into new positions is not a new trend. Companies have
New Research: The State of Sourcing
Aptitude Research conducted a survey in July 2020, during the height of the pandemic, and found that the most critical capability gap in TA involved
Key Takeaways from Eightfold’s Cultivate Event
Last week I attended Eightfold’s Cultivate event in San Francisco. It was an impressive two days focused on the trends impacting HR Technology and the
HireVue Acquires Modern Hire
Today, HireVue announced plans to acquire Modern Hire. This acquisition creates a clear leader in the interview and assessment space with 1150 combined customers (mostly
Indeed Goes All-In on Matching Algorithms in Move to Pay for Results (PPR) Business Model
Last week, Indeed announced it’s taking its next major step beyond pay-per-click and into pay-for-results by opening the model—wherein employers no longer pay for clicks,
Generative AI in TA Tech: Providers and Use Cases
Generative AI is changing the face of HR Technology. ChatGPT has the fastest-growing user base with over 100 million users, so no surprise many providers are
Paradox Disrupts High-Volume Hiring: The Benefits of a Conversational ATS
Today Paradox announced plans to offer a conversational ATS for high-volume companies. This news should be no surprise if you have followed the Paradox story
Madeline Laurano
Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency.
Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, Unleash, GDS International’s HCM Summit, and HRO Today.
In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).
