Category: Blog
The Human Capital Experience Economy: What Does It Look Like?
Would you pay more for a good experience? Would you be more likely to come back again? You probably already do. We live in a
Stop Being So Fancy
Talent acquisition is incredibly complex. Recruiters are facing new responsibilities, new pressures and new challenges. But what surprises me is that many of the talent
Raytheon: Improving the Candidate Experience through Better Communication
As customers, we want to feel important. We expect a customer experience that is personal, simple and human. Fortunately, most companies are committed to meeting
Just In: New Data on Talent Acquisition Technology
Our first Aptitude survey is off to a great start with close to 300 responses. The goal of this research is to explore how companies
I Can’t Even: HR Trends We Are Over
At the start of each year, HR Trends are hard to ignore. Everyone has an opinion. Everyone has a message. Everyone has an idea of
Recruitment Marketing: It’s Time to Start Paying Attention
If you thought recruitment marketing was just a passing trend, you might want to think again. Companies are restructuring their talent acquisition functions and investing
A New Year, A New Survey, A New Conversation
If you follow the HCM space, you may have noticed that everyone seems to say and write about the same stuff. We all talk about
Applicant Tracking Systems: You’ve Come a Long Way Baby
I started studying the Applicant Tracking Systems (ATS) market twelve years ago. At that time, there were only ten providers worth talking about and very
The Aptitude Index: Your Guide to Selecting the Right Talent Acquisition Provider
In August 2015, unemployment in the United States fell to 5.1% – the lowest rate in over seven years. Over 173,000 new jobs were added
The HR Technology Conference 2015: Trailblazers Don’t Make the Best Settlers
I first heard this quote at last month’s GlassDoor Employer Branding Summit when Spencer Rascoff called Zillow (the real estate tech giant) a startup. Some companies,
Madeline Laurano
Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency.
Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, Unleash, GDS International’s HCM Summit, and HRO Today.
In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).
