Category: Blog
New Research on the Talent Acquisition Market: The Aptitude Index Report
If you read Mollie’s blog post on Monday, you can probably sense that we are very excited to announce the launch of the Aptitude Index
Don’t Go Changing…The Dangers of Category Creation
The HCM technology market is competitive and crowded. Providers are trying to gain market share and expand into new territory. Especially, when customers are increasing
The Power of Recruitment Marketing
When we asked organizations to identify their priorities for talent acquisition investment, recruitment marketing was top of the list. Companies want solutions that can handle
Greenhouse and the Era of Next Generation ATS Providers
Greenhouse is on a fast growth curve. It has made a name in an industry that is crowded, confusing and incredibly competitive. This next generation
The Top Four Investments in Talent Acquisition Technology
The number one question I get asked by corporations and solution providers is “what is the hottest talent acquisition technology right now?” It’s not an
Ericsson: A Lesson in Employer Branding
Despite its’ recent popularity, employer branding is still fairly immature. In fact, less than half of companies we surveyed are investing in employer branding this
Employee Communication: Executive Summary
Aptitude Research Partner’s is excited to launch our Employee Communications research focused on strategies for building stronger relationships between employees and employers and driving business success. Please click
SmartRecruiters: Three Things I Learned at Hire Success
I met Jerome Ternynck for the first time in 2008. At the time, he was the Founder of Mr. Ted (a popular recruitment solution in
China: Six Reasons HR Technology is a Big Deal
My Dad visited China for the first time in 2009. He went for business but had the opportunity to see the Great Wall and many
Marketplace or Market Hype? Three Ways to Tell the Difference
Who doesn’t love the concept of a Marketplace? As consumers, marketplaces allow us to make a dinner reservation, order food or even get a ride to
Madeline Laurano
Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency.
Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, Unleash, GDS International’s HCM Summit, and HRO Today.
In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).
