Category: Blog
The Talent Acquisition Technology Market is Heating Up
According to CB Insights, HR Tech deals reached a record high in 2016 with $1.96B invested across 350 deals from January to October. And, no
New Research: The Future of Talent Acquisition
Talent acquisition leaders face new pressures, new responsibilities, and new technology options. The competition for talent is getting more intense and companies are struggling to
Three Misperceptions About AI in Recruitment
Are you confused by AI or unsure if your role is in jeopardy? Well, you are not alone. We launched our latest talent acquisition survey
How to Buy HR Technology: The First Step
Companies are changing the way they buy HR technology. Evaluating and selecting the right provider has become much less about product capabilities and much more
Ultimate Software: Fulfilling a Promise of Putting People First
Last week, I attended Ultimate Software’s Connections Conference for the first time and to be honest, I wasn’t exactly sure what to expect. Mollie and
Why We Do Not Rank Vendors in Our Reports
When Mollie and I founded Aptitude Research Partners, we did so because of a massive need in the Human Capital Management market for a more productive
New Research on Recruitment Marketing: The Aptitude Index Report
Last year we started our research and analysis of the recruitment marketing space. To be honest, I wasn’t sure what to expect. The market is
Top Trends from the Recruitment Marketing Index
Recruitment marketing is one of the most misunderstood markets in talent acquisition. Companies are increasing their investment in solutions that can help them engage and
A Look Back and a Look Ahead
Paul Theroux said that winter is a time of recovery and preparation. Now at the end of January, these words feel particularly relevant as we
Top 10 Headlines of 2016
HCM technology is a dynamic market and this year did not disappoint. Providers announced new capabilities and products that covered everything from predictive analytics to
Madeline Laurano
Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency.
Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, Unleash, GDS International’s HCM Summit, and HRO Today.
In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).
