Category: Blog
Five Talent Acquisition Predictions for 2018
The past year in talent acquisition has been characterized by new trends, new providers, and new investments. While this is an exciting time to be
HCM Startups: Asking the Tough Questions
It is a good time to be a startup in HCM technology. With new investment, new priorities, and a new focus on the experience, this
New Research on the Employee Experience
In this economy, the employee experience is everything. It is the experience that gives companies a competitive edge even when their products fall short. It
New Research: Talent Acquisition Systems 2017
It has been over a year since we published our first ATS Index report and what a year it has been. Over the past year,
HR Technology Conference 2017: The Beginning of a New Conversation
The HR Technology Conference is a time to reflect on the past while looking toward the future. More importantly, it gives us a pulse on
Aptitude’s Advice for the HR Technology Conference: Take Time for You
The tone for this year’s HR Technology Conference already feels different. It feels more thoughtful and more reflective. Priorities have shifted. Last week’s tragedy certainly
Four Trends Impacting Employee Recognition
Employee recognition is something that feels right: motivating employees and encouraging positive behavior feels like something every organization should be doing. We know this. And
HR Technology Providers: What Your Demo Says About You
I have had some bad demos this summer. I get it. Sometimes things just don’t go right. The connection might be slow. The product isn’t
The Seven Year Itch: What Will Happen to Taleo’s Customers in 2018?
2018 promises to be a pivotal year in talent acquisition technology. I’m not talking about the amount of new providers, AI discussions, or strides to
People Not Paper: Children’s Mercy Hospital Disrupts Talent Acquisition
Last week, I attended HireVue’s Digital Disruption event in Park City, Utah. This conference is one that stands out from the rest- not just because
Madeline Laurano
Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency.
Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, Unleash, GDS International’s HCM Summit, and HRO Today.
In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).
