Category: Blog
Six Strategies for Improving Recruitment Marketing
Recruitment marketing is one of the fastest growing areas of HR technology with nearly 70% of enterprise companies investing in some capabilities. It is a
Measuring the Effectiveness of Campus Recruiting: Four Strategies for Success
Campus recruiting is not a new phenomenon. It has long been viewed as a critical part of talent acquisition for companies both big and small.
New Research: The Informed Candidate
Today’s candidates are making smarter decisions about what they want from an employer. They are diving deeper into job sites, career sites, and social media
Assessments: You Have Better Options
I have been covering the assessment market for the past 15 years. And to be honest…I have done a less than stellar job. Looking back
A Simple Way to Improve Quality in Talent Acquisition
According to our latest talent acquisition survey, forty percent of companies are increasing their headcount this year and as a result, need to think about
April Acquisitions in Talent Acquisition
According to the PwC Deals report that published yesterday, 506 deals took place involving US tech companies in Q1. To put that in perspective, we
Equal Pay Day: What Can You Do?
April 10 is Equal Pay Day, a day dedicated to raising awareness for the gender pay gap. According to research by Pew Research Center, the
Best-of-Breed vs. ERP in Talent Acquisition
The debate between ERP and best-of-breed is still very much alive in talent acquisition technology. In our latest survey, companies are two times more likely
Hiring Success 2018: Top 10 Key Takeaways
The ATS market is not really about the ATS anymore. Companies are investing in solutions that are less about compliance and workflow and more about
The Role of Innovation in the Employee Experience
The customer experience dictates organizational success. It is the driving force behind where individuals shop, eat, and spend. More importantly, experience creates loyalty between customers
Madeline Laurano
Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency.
Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, Unleash, GDS International’s HCM Summit, and HRO Today.
In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).
