Category: Blog
Mathematical Curiosity and the Future Workforce
Yesterday, I attended a math workshop for parents of elementary schoolers (grades K-5). The workshop was designed to provide more support for students at home
Key Takeaways from IBM Think
Two weeks ago, I had the privilege of attending IBM Think, an event focused on topics such as AI, blockchain, and cognitive computing. With nearly
Aptitude Weekly Update: Jobvite, TMP, Yello, Google and IBM
It is the end of another exciting week in HCM technology with some major acquisitions, product announcements, and new partnerships. The recruitment marketing landscape is
Talent Acquisition: The Next Wave of Acquisitions
Today, K1 Investment Management (a private equity firm based out of Los Angeles) invested over $200 million in Jobvite. This funding will be used to
Recruitment Marketing: Four Trends to Consider When Evaluating Providers
In a few weeks, we are publishing an updated Recruitment Marketing Index. It is a project I started a year ago and this market continues
Aptitude’s Weekly Update
Last year ended with some significant acquisitions, a busy conference season, and record high industry investment. This year, the momentum has continued and solution providers
Background Screening: Improving Your Talent Acquisition Strategy
For organizations struggling to compete for talent, background screening may seem like an unnecessary step in the recruitment process. In fact, 38% of companies are
A New Year. A New Commitment.
Welcome to Aptitude Research. 2018 was an exciting year in HR Technology. Recruit Holdings acquired Glassdoor. LinkedIn acquired Glint and launched an ATS. SAP acquired
2018 HR Technology Conference: Bridging the Past and the Future
The energy at this year’s HR Technology Conference is hard to describe. This is an industry that thrives on connections. And there was no shortage
Six Strategies for Improving Recruitment Marketing
Recruitment marketing is one of the fastest growing areas of HR technology with nearly 70% of enterprise companies investing in some capabilities. It is a
Madeline Laurano
Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency.
Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, Unleash, GDS International’s HCM Summit, and HRO Today.
In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).
