Category: Blog
Coronavirus and the Workforce: An Interview with Dr Patricia Hibberd
Uncertainty is the new normal when it comes to novel coronavirus (COVID-19). We don’t know. We don’t know who has it or who has been
Questions to Ask During a Merger or Acquisition
Mergers are different from acquisitions because the two companies are equal (for the most part), and they make the joint decision to combine forces. An
The Forgotten Workforce: New Research on the Hourly Candidate
According to the Bureau of Labor Statistics, nearly 82 million workers in the United States are paid hourly, representing 58.5% of all wage and salary
New Research: Pre-Hire Assessments
I am excited about a new research report, that we published this week on the assessment market. It is an exciting time to consider assessments
iCIMS INFLUENCE Event: Esurance Competes for Tech Talent
Last month, iCIMS hosted its first-ever combined customer and analyst event in Scottsdale, Arizona. It was an opportunity for influencers and talent acquisition leaders to
A Love Letter to Startups
Early in my career, I was great at taking briefings with startups, writing about startups, and advising startups. At one time, covering startups was my
The Talent Landscape in 2020: Total Talent, Metrics that Matter, and Finding a Partner
It has been an exciting year in talent acquisition. The technology landscape has changed. Talent acquisition leaders face new responsibilities and are being held more
Symphony Talent Acquires SmashFly: A New Leader in Recruitment Marketing
My views on the recruitment marketing/CRM space have (admittedly) shifted quite a bit over the past two years. It is an exciting space to watch and a challenging one to predict because as the demand increases, the confusion around this market persists. In the research I have conducted this year at Aptitude, a few themes stand out:
HR Technology Conference 2019: A More Sophisticated Buyer
The HR Technology Conference gives me the opportunity to reflect on the past year and look ahead to the future. In preparing for this year’s
iCIMS Announces a New Framework for Talent Acquisition
The talent acquisition technology market has experienced significant transformation over the past few years with new products, providers, categories and startups. It is an exciting
Madeline Laurano
Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency.
Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, Unleash, GDS International’s HCM Summit, and HRO Today.
In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).
